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1975 Simplicity “System Series” literature score


Chris727

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Scored this late 1974 folder of literature for the 1975 Simplicity System models. 
 

Cover:

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There are pamphlets on everything from a push mower up to the Power Max line. Also includes a sample price tag for 7000 series. 
 

Sample billboard design: 

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Fairchild Projector: 

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"Father Nature"? I don't think the Mad Men dreamed that one up. That's a really interesting look back into some of the advertising strategies of that era! I recall seeing some of that type of retailer sales kits while was working at a tire dealer when radial tires were first introduced. I thought they were pretty corny, but being a salesman was never my cup o'tea.

Great find for your collection!

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